I led a redesign of Etsy’s homepage, contributing to over $21M in sales growth.

Role: Staff Product Designer @ Etsy

I created a content strategy and flexible design system for discovery content.

Role: Staff Product Designer @ Etsy

AI tooling: one markdown file took product designers from blank Cursor window to working prototype.

Role: Staff Product Designer @ Etsy

I created a north star vision and redesigned Etsy’s navigation, driving $22.2M in sales.

Role: Staff Product Designer @ Etsy

I redesigned Etsy’s Collections feature, contributing to $46M in sales growth.

Role: Staff Product Designer @ Etsy

I redesigned the favorites screen, making it easier to browse and navigate.

Role: Staff Product Designer @ Etsy

I defined a successful zero-to-one approach for Qwally, a startup working with local governments.

Role: UX Strategy and Design @ flow14

I designed the onboarding user experience for a new mental health portal.

Role: UX Strategy and Design @ flow14

I designed the concept and brand for Grocery Buddy, an app that helps shoppers compare prices at their favorite stores.

Role: Concept and Design @ flow14

I delivered a comprehensive UX audit for Medtronic.com.

Role: UX Strategy and Design @ flow14

I led a responsive website redesign for a B2B industry leader.

Role: Design and Frontend Dev @ flow14

Redesigned the partner and company pages on StayAlfred.com, built in React and TypeScript on a headless CMS.

Role: Senior Designer @ Stay Alfred

Landing pages, emails, social videos, and event collateral for Stay Alfred's openings and events.

Role: Senior Designer @ Stay Alfred

Driving the growth of Garmin Connect through new UX, UI, branding and marketing.

Role: Creative Director @ Garmin

Spotting a data-driven e-commerce trend on Garmin.com drives huge results in weeks.

Role: Creative Director @ Garmin