Brand Development & Product Launch

In 2008, Garmin partnered with Asus to develop the nüvifone, the only 3G phone to fully integrate the world's best-selling GPS navigator with voice, data, and mobile web. For co-branded devices, we collaboratively developed a new brand, including a logo, packaging, website, collateral materials, and more.

Contributions: Co-Creative Direction

Brand Development

Co-branded logo developed for the Garmin-Asus partnership and the nüvifone product wordmark

Garmin-Asus logo and nuvifone wordmark

Launch Campaign - Broadcast Advertising

Garmin nuvifone print ads

Print ads

Product Brochure

Garmin nuvifone product brochure