VMC Group

Website Redesign

As a 120-year-old brand, VMC Group is a recognized world leader in the design and manufacture of vibration isolation, seismic control and shock protection products.

They wanted to redesign their website to better reflect the growth and maturity of the company and provide a more well-rounded and engaging experience for prospective and existing customers.

Credits:
My Role: IA, UX, Visual Design
InQuest Marketing: Development, Copywriting, Project and Account Management

Redesigned Homepage, Desktop

VMC Group Homepage

Mobile

VMC Group Homepage, mobile

Process

Working with the team at InQuest Marketing, I was responsible for the IA, UX, and design of the new website.

Information Architecture

Facing a tight deadline for presenting concepts to the CEO, I started by analyzing the information architecture of the existing website and developed a plan for the new IA.

Homepage, Before

VMC Group Homepage, Before

IA, Before

Original IA

IA, After

Original IA

Concepts and Wireframes

With a solid foundation for the structure of the site, I designed a range of homepage concepts and page wireframes, which I presented to the CEO.

Page Concepts Wireframes

Visual Design

Once a visual direction was selected, I designed desktop and mobile-optimized versions for each page of the website. I also designed a style guide which allowed the developer to start building the site while pages were being reviewed and approved by the client.

Product Page, Desktop

VMC Group Product Page

Mobile

VMC Group Product Page, mobile

Services, Desktop

VMC Group Services Page

Mobile

VMC Group Services Page, mobile

Company, Desktop

VMC Group Company Page

Mobile

VMC Group Companyh Page, mobile