The ProcessBrand Sprint
We kicked off the project with a brand sprint. This helped define Right Triangle’s ‘why’, brand values, and more.
![Right Triangle brand sprint worksheet.](/img/samples/right-triangle/brand-sprint.png)
Logo Design
In the design phase, I thoroughly researched the market and focused on designing a brand identity and logo design that distinguishes Right Triangle from their competition.
![Logo design process - sketches.](/img/samples/right-triangle/concepts-r0.jpg)
![Logo design process - early concepts.](/img/samples/right-triangle/concepts-r1.jpg)
![Logo design process - concepts and competitor comparison.](/img/samples/right-triangle/concepts-r2.jpg)
![Final Right Triangle logo design.](/img/samples/right-triangle/logo.jpg)
Website Redesign
The new Right Triangle website focuses on quickly and dynamically communicating Right Triangle's passion for ‘data done right’ and driving visitors to act.
![Right Triangle Website Redesign - Homepage.](/img/samples/right-triangle/homepage.jpg)
Custom Icons
![Custom icons](/img/samples/right-triangle/icons.png)
Business Collateral
New business collateral ensures every touchpoint with clients, partners, and potential employees conveys Right Triangle's standard of excellence and passion for data.
![Right Triangle Business Cards.](/img/samples/right-triangle/business-card.jpg)
Business Card Design
![Right Triangle PowerPoint slide example.](/img/samples/right-triangle/slide-01.jpg)
Presentation Template Design
![Right Triangle PowerPoint slide example.](/img/samples/right-triangle/slide-02.jpg)
Presentation Template Design
![Right Triangle PowerPoint slide example.](/img/samples/right-triangle/slide-03.jpg)
Presentation Template Design