I’m Kyle Johnston, a staff product designer with a creative director’s background. I design and test consumer and marketplace experiences where craft and results carry equal weight.
Etsy Homepage Redesign case study

I led a redesign of Etsy’s homepage, contributing to over $13M in revenue growth.

Role: Staff Product Designer @ Etsy

Cursor for Product Design onboarding steps

AI tooling: one markdown file took product designers from blank Cursor window to working prototype.

Role: Staff Product Designer @ Etsy

Etsy collection cards

I redesigned Etsy’s Collections feature, contributing to $46M in revenue growth.

Role: Staff Product Designer @ Etsy

Etsy Global Nav Design

I created a north star vision and redesigned Etsy’s navigation, driving $22.2M in revenue.

Role: Staff Product Designer @ Etsy

Mental Health Portal UX design

I designed the onboarding user experience for a new mental health portal.

Role: UX Strategy and Design

Qwally UX and Product Design

I defined a successful zero to one approach for Qwally, a startup working with local governments.

Role: UX Strategy and Design for Qwally

All work