Product Launch Campaign

In 2013, Garmin launched the vívofit activity tracker. For the initial product launch at CES, we created a launch video, product landing page, in-store merchandising displays and print and digital advertising. In Autumn 2014, we created two broadcast spots to raise awareness and sales of the vívofit leading into the holiday season.

Contributions: Creative Direction

Product Wordmark

Garmin vivofit product wordmark
Garmin vivofit packaging


Merchandising Elements

Countertop Displays, Pallet Display

Garmin vivofit merchandising elements
Garmin vivofit landing page


Landing Page

Product Launch Video

Garmin vivofit print ads

Print Ads

Product launch advertising

Digital / Social Banners

Product launch advertising

Garmin vivofit web and social banner ads

Q3/Q4 Broadcast Advertising