Kyle Johnston

Lee Product Videos

In 2015, Lee delivered a challenge to the team at DEG: concept, shoot, and edit six compelling videos to promote their new men’s and women’s product lines. In two weeks.

We quickly delivered several concepts and recommended an approach that resulted in two videos that supported Lee’s new brand positioning by using themes of movement and energy to tell stories of how the products enable people to move through their day in freedom and style.

My role: Creative Director

Men’s Line

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Women’s Line

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