In 2012, my team spotted a trend in Garmin's website traffic – mobile devices were driving more and more traffic and revenue, in spite of the fact that Garmin.com was difficult to use on tablets and smartphones. I championed the project with executives, then led the effort to design, develop, and launch the mobile-friendly version of Garmin.com
My role: Project Sponsor, Creative Director
After weighing the pros and cons of building the site in-house, we chose Mobify as technical partner – giving us the greatest speed to market with minimal impact on our in-house resources, who were focused on a major upgrade and redesign of our e-commerce platform.
The project was completed in approximately 14 weeks and within months of launching the mobile-optimized site, sales from smartphones jumped 60%.
Year-over-year, sales increased by 258% (2012—2013) and 115% (2013—2014), average order value increased by 141%, and conversion rates increased by 61%.